Questions:
Question 1: Discuss the company's advertising strategy and how it aligns with its marketing goals.
Question 2: Discuss how the effectiveness of the advertising will be measured.
Question 3: Discuss the promotional strategies that may be used in addition to advertising.
Question 4: Develop an approach to measuring customer satisfaction with your company's product/service.
Question 5: Discuss how gaps in customer expectations and experiences will be addressed.