Project Assignment: Intergrated Marketing For Entrepreuners
Description
Complete the following for this assignment:
• Conduct preliminary market research on your venture, and write a paper of 1,500-2,000 words that responds to the following questions:
o What is the scale of the industry (in units and dollars)?
o What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
o Is it a niche industry, or does it reach a mass market?
o How profitable are the players in the industry?
o What trends are occurring in the industry?
o What competition is in the marketplace, and what are they doing?
• Produce a detailed analysis of your markets, and articulate your conventional marketing goals and objectives.
• You should use Internet research, statistical abstracts, buying power indexes, public agencies, industry associations, and competitor Web sites to deepen the analysis of your markets and your competition.
• Include visual aids where they are appropriate.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.