How people address each other, what metaphors they use (sports, military, family), jargon, levels of formality, is integral in the formation of communication, and therefore culture, in an organization.
Give an example of HOW specific LANGUAGE can impact an organization.
For instance, during the dot com era, it became popular for companies to create a collegial atmosphere.
Communication was often informal, and in at least one company terms like "cutting class" and "crash pad" were to used to mean taking and break from work and the room set aside for napping when working long hours, respectively.
The resulting climate was relaxed yet energetic.