How partnership fit into nordstroms current brand management, Marketing Management

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How partnership fit into nordstroms current brand management

Discussion: Branding Nordstrom

After reading the article "Conservative Nordstrom to sell trendy Topshop fashions," respond to the following:

• How does this partnership fit into Nordstrom's current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

• Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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