Essay Assignment
Discuss different methods of online marketing taking into consideration social responsibility and the role of ethics.
It is suggested that you break down your work in paragraphs instead of writing one full essay.
Introduce and explain online marketing (not marketing, but online marketing) and briefly explain areas you will cover in this work.
Online Marketing
Discuss how online marketing has developed over the past 10 years.
Mention movement from web 1.0, 2.0 to 3.0 and what does it mean for marketing.
Discuss how it was 10 years ago and how it is now for marketers - you can mention B2B, C2B (domains), websites, SEO, social media marketing, e-mail marketing, etc.
Explain the roles of ethics in marketing
Talk about - ethical guidelines and issues that marketers and companies are facing now, highlight why marketing specialists need to follow guidelines, real life experiences of unethical marketing and what are the consequences?
Identify the major social criticism of marketing
You need to discuss main social criticism discussed - deception, high prices, harmful products, planned obsolescence, etc.
Also you should mention the social criticism impact not only on individuals, but also society as whole (False Wants and too much Materialism; Too Few Social Goods; Cultural Pollution) and to other businesses (unfair competition etc.).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.