Assignment: Sherlock Marketing and Consulting Firm
Client: HED Cycling
2-3pgs & Include table of contents
Set a plan for reviewing and optimizing ads after the Adwords search campaign is launched
• How often/when will you review the campaign's progress? Why?
• What is your strategy for improving CPM, CPC, or conversion (e.g. split testing)?
• If you're not getting the results you want, how will you troubleshoot?
• Summarize your Adwords search campaign recommendations and clearly explain why it will benefit the company
o Provide an executive summary with key takeaways
o Pitch the AdWords campaign to your client
o Sell the client on the benefits using AdWords (include sources).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.