Social Media Assignment
This is an individual assignment that evaluates the social media strategy of a company or organization. You will carefully choose a company/organization and you will examine how it is performing on the different social media platforms.
Your analysis should cover the following topics:
1. A description of the company/organization.
2. A detailed description of the brand/product or activity. What is the target market?
3. Overview of the social media activity across different social media platforms (at least 3).
4. Company Reach (number of followers, group members, view counts etc)
5. Company Posts (how often the company post on social media)
6. Feedback (number of comments, likes, replies)
7. Average Response Time (response time to user comments)
8. Sentiment Analysis (number of positive, neutral and negative mentions on each social media platforms)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.