Assignment: Cross-Cultural Management Presentation
The purpose of this class is to increase your understanding of managing in an international context and develop your skills to become a future international manager. In order to achieve that purpose, you will put yourself in the shoes of an international manager and do deep research in order to gain insights into a company's global strategy, operations, and management.
1. The Company
• Provide a brief company profile (skip if it's familiar to everyone e.g. Facebook) andits success thru some financial numbers, including size (market cap), revenue, profit, revenue growth rate, profit growth rate, return on equity, etc. for last 5 years. Is the company's growth rate increasing or slowing down?
• What's the company's product/service and business model and how much competitive advantage does it enjoy in its industry domestically? Analyze the industry of the company and its growth outlook by providing some numbers on how much growth potential for the industry globally
• What isthe company's position in its industry:Does it face significant competition and who are its most important competitors? Does the company enjoy a favorable future outlook or face significant threats from future competitors, technology shifts, or changes in the business?
2. Global Strategy
• How important is the company's operation abroad? How many continents and countries is the company operating in? How much of the company's revenue, profit, and customers come from overseas and what is the regional distribution of these revenue and profit?
• How successful has the company's global strategy been? How does that success compare with the company's success domestically? How much international advantage has the company's domestic success given it? How much emphasis does the company put on its overseas operations, and why?
• What have been some challenges of doing business overseas? Provide some examples, e.g. dealing with government, different institutions,culture, etc.?
3. Cross-Cultural Management
• Based on the nature of the company's product/business, how much has the company had to adapt its product or business model overseas?
• Are there any business customizations made to fit with the specific culture of different regions? If so find some specific examples.
• Are there any business customizations made to fit with the specific institutional environment (e.g. political, legal, social, etc.) of different regions? If so find some specific examples.
4. Conclusions:
• What do you think are three key successes or mistakes this company has made in its global strategy and cross-cultural management?
• What are your top three recommendations about the company's futureglobal strategy and cross-cultural management?
• Based on your research, what are the top three lessons in cross-cultural management you have learned from the experiences of this company?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.