How might a company motivate customers to interact


Discussion

Social networking, used strategically, can be viewed as an information resource. Many companies have created Facebook pages/groups. How might a company motivate customers to interact with it using social networking technologies? How would organizational and IS strategies need to change to increase the effectiveness of this social business trategy? Provide appropriate citations and references for your statements.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Management Information Sys: How might a company motivate customers to interact
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