Problem
The health care industry is constantly changing and evolving. This impacts many aspects of health care administration, including marketing. New health care marketing trends are emerging, and to remain competitive, organizations must be prepared to implement these trends and engage 21st-century consumers. For this Discussion, you examine the impact of health care marketing trends and recommend strategies to help organizations prepare for the future.
To prepare:
Imagine that you are the chief marketing officer for your health care organization.
• How might marketing trends impact organizational strategic planning?
• What can the organization do today to better prepare itself for tomorrow's marketing trends?
Must use these resources
Thomas, R. K. (2015). Marketing health services (3rd ed.). Chicago, IL: Health Administration Press.
Friedman, M. (2012). Are you using social media to build your practice? Patient trends and healthcare changes give new value to online presence. The Journal of Medical Practice Management, 28(2), 150-152.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.