How is your brand marketed in different countries


Brand and Product Management Scenario Analysis Paper

Prepare a 2- to 3-slide PowerPoint® presentation.

Company: Natural Living Breakfast food

Identifies the legal, ethical, and social challenges and opportunities

Include speaker notes on each slide.

Part 2

Company: Nike

Discuss each of the following questions in 175 to 350 words each:

• How is your brand marketed in different countries? Does it use a standardized or customized approach?

• Assess your brand's global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).

• How has your brand's marketing evolved in response to changing social, demographic, and ethical issues?

Format your paper consistent with APA guidelines.

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Marketing Management: How is your brand marketed in different countries
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