A CPA firm should try to uphold the high ethical standards of the professin. But it's also a business which must operate profitably. How do we reconcile those two goals? Are they in need of reconciliation, or can they coexist naturally? How does the nature of the CPA firm's practice (audit, tax, litigation support for bankruptcy or divorce) impact your opinion? How do you respond to the adage 'business ethics is an oxymoron'?