Discussion Post
a) How did you find your subject matter expert (SME)? Discuss any difficulties and how you overcame them.
b) As you asked your SME questions about the areas you wanted to learn more about, what were the important points or areas of greatest learning for you? Were there any surprises?
c) Did the interview results provide any new ideas for you to explore?
d) What links were you able to see between the information you gathered and the marketing research information provided for you in the simulation?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Reference
Senge, P. M. (1990). The fifth discipline: the art and practice of the learning organization. New York, NY: Doubleday/Currency.