Write an essy on brandingy in (1500-1700) words of the following:
1- pick (TWO) brand of your choice. one should be successful brand and other one should be failure.
2- use the concepts given below and explain:
a- how did the successful brand build brand equity? what, in your view accounts for it success? what we can learn from it?
b- why did the unsuccessful bran fail? what accounts fir its failure? what would you have done differently?
the suggested concepts that should be used in the essay to explain the above as following;
1- the value proposition
2- the market orientation
3- the brand equity pyramid ( it is a must in the essay)
4- the brand asset valuator