How chain stores imitate the packaging of leading brands


Answer each question with a word limit of atleast 200 words:
 
Q 1: How do customer relationships fit into a vision for a given product and the overall organization? How does an organization use this relationship to meet customer satisfaction through branding and advertising?
 
Q 2: Should chain stores imitate the packaging of leading brands? Why or why not

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Marketing Management: How chain stores imitate the packaging of leading brands
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