Marketing Project - 3D Printer -Toy Factory
Product description
Our chosen product is a child-friendly version of a 3D printer. Buying this machine allows access to our website which provides thousands of toy designs offered for free. In simple words; They can have a new toy every day with a click of a button. The colours of each design is also customisable to the child's desire.
We are the only supplier of the input materials, but they have the option of returning old toys to us, which we will recycle, and give them the same amount of input materials for free.
The decision was made as there is a gap in the toys market for such a thing.
3D printed toys are available, also very simple 3d printers with limited inputs are available; but the combination of making 3d printed toys at home using thousands of available designs online instantly has not yet been produced.
There are a few competitors using the 3d printing technology for this industry, but the entire toy manufacturers could be considered as a competitor.
With offering customers an opportunity to save money and time, Our products are an investment made for the happiness of their children and also helping the environment.
Potential customers will be families with children ( ages of 3-10 years old), it is more economical and less time consuming for parents as the toy market would be online, so they don't need to take their kids anywhere; they can enjoy thousands of products online and pick & print whichever they desire.
The aim of this product is to expand the uses of 3D printing technology in this field, making families save money and time while being beneficial for the environment.
1.Product
3d printer with child-friendly online toy selection. Children can look through a big catalogue on an ipad and then see their toy being printed out in front of them. Children and parents can design new toys and upload them onto the community space. Community space is exclusive to those with our 3D printer. Downloads are free, filament is purchased online or at a store.
Or could have community designed projects uploaded for free and professionally made 3D designs available for purchase. Similarly, toy manufacturers could upload designs and charge for them.
Place
•Where do buyers look for your product or service?
online/store
•If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?
Online and famous toy stores such as Hamleys and Disney Store.
•How can you access the right distribution channels?
•Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?
• What do yourcompetitors do, and how can you learn from that and/or differentiate?
Competing brands
· Online hubs / marketplaces for 3D printing templates
o Youmagine
o Thingiverse + Makershop (Makerbot)
o 123D
o CGTrader
o Cubehero
o My mini factory
o Cubify
o Github
o Cults
o Sketchfab
o Turbosquid
o Crayon creatures