1. How can an eventual sponsorship be integrated into the total marketing plan for Helly Hansen clothes in the US market?
2. Identify 4 companies that are innovative , two less than 5 years old and others at least 10 years old. Summarize the role of strategic leadership and internal corporate venturing processes.
3. Identify and describe two examples of open innovation that you find interesting. Explain how it relates with autonomous and or induced strategic behavior and radical/ incremental innovation.