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How are the luxury car competitors strategies similar

Compare 2 luxury car companies

Visit the websites of two luxury car makers:
Lincoln at https://lincoln.com
BMW at https://www.bmwusa.com

These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.

How are the luxury car competitors' strategies similar? In what manner are they different? Which company has the competitive advantage and why?

Document Requirements:

Use standard 12-point font size

MS Word Document

Approximately 400 words long, single spaced is fine

1-2 sources in APA citation (I do not need more than 3 sources)

Thorough Response is a must!!
PLEASE, NO plagiarism!!

*Field of Study: Management Policy and Strategy

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Solution Preview :

Prepared by a verified Expert

Marketing Management: How are the luxury car competitors strategies similar

Reference No:- TGS01760332

Have a Question? (oR Write a Review)

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Solution Preview :

Prepared by a verified Expert

Marketing Management: How are the luxury car competitors strategies similar

Reference No:- TGS01760332

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