How are focus group participants recruited and what is a, Marketing Management

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How are focus group participants recruited and what is a

1. How are focus group participants recruited, and what is a common problem associated with this recruitment?

2. Should the members of a focus group be similar or dissimilar? Why?

3. Describe what a focus group setting looks like and how a focus group would take place in one.

4. Should the marketing manager client be a focus group moderator? Why or why not?

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