You are a top executive in your corporation. After careful consideration, you were selected to work on a project to use MIS to change the way business is run. You will be responsible to research the practices in your industry, identify the strengths and weaknesses of the industry, and make an innovative plan to use MIS to improve on current practices.
Use presentation software, (PowerPoint) to answer the following:
Your report MUST include the following;
- History and Background (provide detailed information about the industry, past and present business model/practices, the industry's strengths and weaknesses)
- Target Customer (identify the target customer in terms of age, gender, income, location, needs...etc. Have your customers' needs changed over the years? Are all their needs fulfilled? Is there a gap between customers' needs and market offerings?)
- Competition & Five Forces Model Analysis (who is your competition? What are your plans to ensure that you are steps ahead of your competition and how will you respond to changes in the competitive environment? What are the results of your five forces model analysis?)
- Proposed Use of MIS (explain how MIS will benefit your industry/corporation. Provide details of the benefits and challenges of using MIS in your industry/corporation)
- Implications (what are the implications of the suggested use of MIS on the industry?)
- The purpose of your research is to a) provide you with an opportunity to learn more about a specific industry and the current processes used b) Identify opportunities to use MIS to change how business is run and improve on current business practices.
- Please include notes with your Power Point slides, as well as a reference page.