Problem:
A good comparison and a timely ad campaign by car companies. These new ads are targeted toward the more middle class, and have come about during the recent economic crisis. I have noticed many other companies are following suit, Saturn, Ford and others are all promoting similar offers.
Question, do you think these ads are successful? That is, are people going out and buying now simply because of these ads? The car companies are trying to rebuild consumer confidence, does anyone believe this is going to work? Why or why not?