Global Expansion Through Franchising For Market Penetration
The CEO is looking for another country in which to enter with his restaurant. He has to work within certain limitations, etc. One my suggestions will be to establish more franchises within the countries where restaurants were recently opened. In other words, I am suggesting that he should utilize franchises to penetrate the markets within the countries where the restaurant already has a presence. I feel this will promote quicker growth and brand recognition. My professor wants credible sources to support my suggestions/solutions.I am having difficulty finding sources to support my argument. The school library has limited resources. Whenever I find an online article that might be helpful, it has a price tag. Can you help me locate some credible sources/references concerning this topic? They can be articles, excerpts from books, etc. I am not interested in anyone writing my paper, I can do that myself. I just need some credible references that I can access and read without paying for them. I thank you very much.