From the case study, suggest a new business strategy for this company, forecasting potential growth for the next five years. Determine the steps that the company should explore to improve the business while minimizing financial risk. Note: Use the PlanningShop's Business Plan Financial package to support your strategy. The PlanningShop's Business Plan Financial package is located in the online course shell.
Speculate on at least two potential challenges that your new business strategy may experience as a result of this new approach. Next, suggest the methods that the company can take to confront these challenges.