From the case study, evaluate the soundness of GE's organizational design in terms of structure, strategic control systems, and organizational culture. Next, analyze the manner in which ecomagination products and services successfully implemented a new business model that increased the relationships among all functions and thus built distinctive competencies and contributed to environmental sustainability. Provide a rationale to support your response.
From the case study, evaluate the degree to which GE's new business initiative impacted its overall brand value, organizational structure, and culture. Provide at least two (2) examples that illustrate the impact of the new initiative on both the organization and GE's competitive advantage.