Problem: Imagine you have been asked to assist with the formation of a new e-business company. It is an educational site focused on children in grades 9-12. The business model is to provide online tutoring in several subjects in support of the federal No Child Left Behind law. The company has not chosen a name yet.
1) Discuss some of the issues faced in choosing a name.
2) Which do you believe is a better approach: a made-up name or a functional one?
3) Defend your choice, pick a name, and explain why you chose it.