Discussion: "Bootstrap Marketing and Advertising"
Respond to the following:
• Using the Internet or Strayer databases, find three examples of bootstrap marketing strategies. Next, develop a bootstrap marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
• Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming "sale" or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.