Marketing Assignment
Find any promotional communication you have personally received (preferably on a personal device like a smart phone or pad). Now, find a TV or onlinecommercial or print ad for the same brand and the same product or service. Provide a copy/link for each.
Choose one of the following:
a) Find some similarities in the message you received and the message conveyed in the commercial or ad you found.
b) Find some differences in the message you received and the message conveyed in the commercial or ad you found.
For either approach, what does this say about the brand's IMC efforts?
As usual, in order to demonstrate you understand this concept, you must incorporate the relevant textbook terminology into your explanations.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.