Consider the case of a small office supply company whose customers are local businesses. The company doesn't have a big budget for IT, but does have a big need to be able to manage materials, delivery schedules, and build customer loyalty.
Questions:
Would you recommend a B2B model of electronic commerce or instead extend the business by offering a B2C model? What critical factors would come into play in making this decision?
Please support your proposal with documentary evidence and research.