Question: Marketing Plan: Target Markets, SWOT, and Current Marketing Mix
Extend the analysis of the target market by profiling three different groups, ranking them in priority order, and discussing the differences in each group (demographics, size of group, reason for making purchases, and so on).
Complete a 2- to 3-page SWOT analysis. Clearly label each section. List two or three items in priority order for each of the four parts of the SWOT, and discuss the rationale for the items being in this planning tool.
State the brand's positioning in a single sentence. Follow up with a 1- to 3-paragraph rationale.
Write a 3- to 4-page analysis of the brand's current marketing mix after you have reviewed the feedback provided by your instructor and classmates. For each P, address the following:
• Explain and provide rationale.
• Identify potential problems.
• Describe the advantages.
Note. If you elected to write a marketing plan on a new product, then the data in this week's assignment is not grounded in the brand's current business environment (because the brand does not yet exist). In this case, you should make judgments about the industry and write about target market, SWOT, and marketing mix items you suspect exist for an average product in the competitive category.
Support your work with at least one reputable resource, and provide an APA-formatted reference for all resources used.