Assignment: Marketing Plan Outline
Question: Explore the general principles of marketing strategy, development, and implementation.
Directions: For this assignment, you will create an outline of a marketing proposal to launch a new product. The outline must consist of a brief introduction and conclusion, and must provide an explanation of each of the 4 P's, as well as considerations for the variables of which you have no control, yet have an awareness of with regards to your product. The Outline should run between 1 to 2 pages and length and follow a general outline format.
I. Introduction
II. Considerations for the things you can control (Marketing Mix, 4 P's). You will need to provide an explanation for each of the 4 P's:
• Product
• Place
• Promotion
• Price
III. Identify the things you cannot control. Provide an explanation for each of the following:
• Social or Cultural Environment
• Legal, Political, and Regulatory Environment
• Economic Environment
• Technological Environment
• Competitive Environment
IV. Conclusion
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.