Attempt all the questions.
Question1) Explain marketing Environment? Describe the significance of environment in marketing
Question2) Describe the various methods in price develop in details. Also describe its merits and demerits.
Question3) Differentiate the following:
(a) Goods and Services.
(b) Cost based pricing and buyer based pricing.
Questi0on4)(a) “It is significant in marketing to understand buyer’s behaviour”. Explain.
(b) Explain the factors which affect promotion.
Question5) Write short notes on the following:
(a) Integrated Marketing communication
(b) Market Segmentation
(c) Marketing logistics
(d) Distribution channels