Explain why the various characteristics of the media such, Marketing Management

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Explain why the various characteristics of the media such

1. Explain why the various characteristics of the media such as interactivity, dramatic effect or imagination are important considerations during the process of media selection. Use examples to illustrate.

2. Write a job specification for media planners and media buyers, outlining the main tasks facing each.

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Marketing Management: Explain why the various characteristics of the media such

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Marketing Management: Explain why the various characteristics of the media such

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