Explain what you understand creativity to be- discuss the


1. Explain what you understand creativity to be. Discuss the idea that creativity can be planned and managed, using examples to illustrate.

2. Outline what you consider to be the important elements of a creative brief. Say why, using examples, it might or might not be possible to transfer creative ideas from one context to another.

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Marketing Management: Explain what you understand creativity to be- discuss the
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