1. In 300 words explain what organisational policies and procedures are and how they impact on products/ services and marketing objectives.
2. In 350 words explain how consumer or buyer behaviour can be identified and how understanding buyer behaviour will influence the elements of the marketing mix
3. An item is purchased in lots of 2,000 units. Its annual remand is uniform over the year at the rate of 18,000 units annually. The replenishment lead time is constant at 0.27 year. What is the reorder point in terms of the on-hand inventory?