Assignment
One of the main themes of this course is how a business uses technology to gain a competitive advantage in their industry. This could be through the unique use of a common technology or with a new disruptive technology that alters how the organization (and its' customers) behave.
Your assignment is to:
1. Select one of the following:
a. A company and describe how they use technology as a source of competitive advantage
b. A disruptive technology and describe how it affected it's industry
2. Complete an analysis report of your topic
Business Technology Analysis Report
I. Introduction and Background
• Provide an industry analysis (recommend utilizing Porter's Five Forces) including the industry's major competitors
• Introduce the company you are reviewing and summarize the history of the business
II. Body of Paper - Technology
• Describe the technologies utilized by the company
• How are these technologies used to provide a competitive advantage (reference what defines a strategic or competitive advantage)
• How does this differ from the industry competitors
III. Analysis and Conclusion
• As technology changes can this company maintain its competitive advantage; if no, what are possible options for the company.
• Discuss any new potential technologies rising in the industry that could cause a new disruption
Disruptive Technology Analysis Report
I. Introduction and Background
• Provide an industry overview (recommend utilizing Porter's Five Forces)
• Provide an overview of the major competitors prior to the entrance of the disruptor
• Introduce the disruptive technology, describe how the technology works and provide background on how the technology was developed
II. Body of Paper - Disruptor Entrance
• Explain the marketing strategy of the disruptive technology
• Compare and contrast how the technology was introduced and adopted by consumers as opposed to competitors
• Elaborate on the evolution of the disruptive technology's life cycle
III. Conclusion - Post-Disruption Changes
• Considering Porter's Five Forces, describe the how the industry has changed using supporting evidence and citations
• Discuss any new potential technologies rising in the industry that could cause a new disruption
Disruptive Technology Presentation
Presentation Format
• PowerPoint or Google Slides Presentation summarizing analysis report
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.