Create a study guide for the chapters which are enclosed below.
Chapter:1
Sales promotion point of purchase advertising,and support media.
Learning objectives:
Explain the importance and growth of modern sales promotion
Describe the sales promotion techniques used in the consumer markets
Describe the sales promotion techniques used in the used in the trade channels and business markets.
Chapter:2
Event sponsorships,product placements,and branded entertainments.
Learning objectives:
Justify the growing popularity of event marketing and sponsership as a modern means of experimental brand promotion
Summmarize the uses and appeal of product placements in venues like t.v,movies,and videogames.