Assignment
Company's Website Vibe: In this portion of the assignment you are to select only one of the sites below and visit the website.
frys
tigerdirect
bestbuy
zappos
overstock
Instructions:
• Select one of the sites above to visit and go there.
• Take a screenshot of the site you selected and visited (the home page only) insert the screenshot into your Word Document.
• Take out a note pad and prepare to write.
• Explore the website try to visit each page, get a feel for the company's vibe and architecture, navigation and user experience, visit the shopping cart go as far as you can without completing the purchase, look at newsletters, help pages and so on.. and report your findings.
• What did you like? What did you not like? What frustrated you? Did you find anything broken on the site, such as a link or image?
• Look at how the company uses key engagements and interactions that users can partake in. This could bring up a whole range of things such as a completed sale, social sharing or newsletter signups for example, and be sure to log these.
Articles to read:
2010: Beginners Guide To Web Data Analysis Ten Steps To Love and Success.
(n.d.) How to Critique a Website
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Objectives:
• Explain the differences between macro and micro conversions
• Demonstrate how to extrapolate information from a company's website and apply to web analytics methods
• Explain the current usage of web analytics and how business use the methods in business strategies and intelligence