Project Assignment
Select an organization and prepare a strategic plan to grow the business over the next three years. Your strategic plan must include the following:
Describe your organization's history, products, and major competitors.
Explain the current situation of the organization in the market.
Conduct a SWOT analysis (strengths, weaknesses, opportunities and trends) to determine areas that offer opportunities for change.
Choose at least three areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan. Use theories and examples from your text and additional sources to support your rationale.
Explain your method to measure the success of your strategic plan.
The paper must be eight to nine pages in length (excluding the title and reference pages) and formatted according to APA style guidelines as outlined in the Ashford Writing Center.
In addition, you must use at least three scholarly sources, in addition to the text. Remember to incorporate information that you have learned from this course as well as your personal experience.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.