Discussion:
Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:
• Describe the results of your competitive analysis.
• Explain the characteristics of the market niche to which the product or service will be targeted.
• Provide your recommendation of brand characteristics that will support the total product's value.
• Specify the overall value proposition of the total product
• Recommend unique product characteristics that will appeal to the targeted market niche.
Format your paper consistent with APA guidelines.