Explain importance of marketing in organizational success


Problem:

Prepare a paper in which you define marketing. Include in the paper a personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three specific examples of companies from the business world to support your explanation.

Be sure to cite (at least three times) and reference the text and two other sources

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Marketing Management: Explain importance of marketing in organizational success
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