Assignment: Consumer Research
Answer these two questions (and their parts) in the Conceptual Section and provide written responses
1. (a) Explain the relationship(s) between perception and consumption meaning. Provide a detailed explanation. (b) What would be the implications of this relationship(s) for marketers?
2. a) What is memory? Provide a persuasive argument for your position. (b) Based upon how you have defined memory, explain how forgetting is a part of your view of memory. (c) How could a marketer create strategies affecting consumers' forgetting? And, (d) why would they want to do this?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.