Multiple Choice Questions:
1.While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?
A. Engage?B. Energize C. Excite?D. Experience E. Educate
2.Which type of pricing model for apps prompts/allows customers to make small "micropurchases" to enhance the app itself?
A. ad-supported apps ?B. freemiumapps ?C. in-app purchases ?D. paid apps E. multi-level apps
3.Especially for marketers with new products or services, IMC is needed because
A. consumers need to know all about the features of new products before making a purchase decision. B. consumers are unlikely to buy products they are not aware of. ? C. it is impossible for products to sell themselves through word-of-mouth ?communication. ? D. pricing decisions cannot be made without IMC. E. new products and services need to be integrated into the supply chain value ?proposition.
Essay
4.Explain how a company can use search engine marketing.
5.You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?