Create a minimum 750 word APA style formatted Word document that includes at least 1 scholarly resource from Ashford's online library in addition to the course text.
Your document should contain paragraphs that cover the following topics:
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT analysis
The product or service line you want to develop a marketing plan for and a SWOT based argument for why it warrants marketing investment
Please see our sample situational analysis (completed for McDonald's) for more details, including minimum lengths by topic.
Attachment:- mcdonaldssituationalanalysis2.16.16.rar