Examine the pricing strategies and pricing techniques of your selected retailer. Does the retailer use a high/low pricing or EDLP strategy? Does the retailer use techniques for stimulating sales (price lining, leader pricing, odd pricing, etc.)? Are prices on its Web site the same as in the store? Evaluate your findings. Do you believe the retailer is using the best pricing strategies and tactics for its type of store? What, if anything, could it do to improve?
DILLARDS as selected retailer.