Companies can conduct marketing research in many ways. Let's compare tools. Using the same company from the previous assignment, examine the Market Analyses provided by GlobalTrade.net, located at
https://www.globaltrade.net/international-market-analyses-reports.html.
On the left-hand side of the page, there is a section titled, "Browse the Market Analyses by Industry." Click on the industry that is closest to the selected company from the earlier. Review the resources that this search yields in order to gather information on possible countries where the company could expand.
Compare the information you locate from GlobalTrade.net against the Market Research Database from U.S. Commercial Services located at
https://www.buyusainfo.net/adsearch.cfm?search_type=int&loadnav=no?.
You may also use the Internet to conduct any additional research.
Note: Do not use a real company! You may create and / or make all necessary assumptions needed for the completion of this assignment. The business can be any business of your choosing, although it is recommended that you choose a field that you are currently working in or have previously worked so that you are starting with more knowledge. However, you must remove any and all identifying information that would enable someone to discern the organization(s) that you have used.
Use the basic outline below to draft your paper. Organize your responses to each question (except Questions 1 and 6) under the following
section headings:
• The Market Research Data Base (for Question 2)
• Market Research Information (for Question 3)
• It's Your Call - Where Are You Going to Look When You Need Information? (for Questions 4 and 5)
Write a seven page paper in which you:
1. Provide a brief (one [1] paragraph) description of the company that you are working for. Note: Consider the type of products / goods the company provides, the company mission, how long they have been in business, etc.
2. From your research efforts on the U.S. Commercial Services site, recommend at least one country that could possibly use the company's product or service. Propose one approach that the company can take in order to expand to the aforementioned country(ies).
3. From your research efforts on the Global Trade site, recommend at least one country that could possibly use the company's product or service. Propose one approach that the company can take in order to expand to the aforementioned country(ies).
4. Determine which of the two sites provides better marketing research information in relation to the company. Suggest reliable methods that you could use in order to fact check the accuracy of either site.
5. Provide your opinion as to whether or not the market research you have found on these sites is reputable. Provide a rationale for your response.
6. Use at least six quality references. Note: Wikipedia and other Websites do not quality as academic resources.
The specific course learning outcomes associated with this assignment are:
• Compare global market research to domestic market research.
• Create best practices for a global research strategy.
• Examine the relationship between segmenting and positioning and the global marketplace.
• Use technology and information resources to research issues in global marketing management.
• Write clearly and concisely about global marketing management using proper writing mechanics.