Question: Integrated marketing communications and social sciences
Qualitative information used in integrated marketing communications campaigns is often collected through the use of social sciences such as anthropology, sociology and psychology.
• Evaluate the role of anthropology, sociology and psychology in integrated marketing communications research.
• Consider how organisations can avail of the insights that these disciplines bring to integrated marketing communications industry.
In an approximately 500-word response, address the following issues:
• Why are anthropology, sociology and psychology so important to integrated marketing communications research?
• Illustrate your answers with examples.