Case Study- Will Technology Save the publishing Industry?
Questions
1. Evaluate the impact of the Internet on newspaper and book publishers using the value chain and competitive forces models?
2. How are newspapers and book publishers changing their business models to deal with the Internet and e-book technology?
3. How can newspaper and book publishers take better advantage of the Internet? What will it take for them to benefit from e-books?
4. How have the newspaper and book publishing industries changed since 2011? How has the e-book revolution affected the traditional book stores with respect to closures etc?
5. One observation made about the change in the news distribution methods suggests that some (particularly older) readers are excluded or limited in their access to published media on account of not having the technology or the know-how to use it effectively. Put forward strategies for dealing with this issue and outline how this information may best be communicated to the target market.