This project addresses the following course outcomes:
• Assess how macroeconomic variables and policies impact the supply and demand of a company's products or services based on trends in economic data
• Evaluate the effects of macroeconomic variables and policies on the financial performance of companies in the United States
Your macroeconomic analysis paper should respond to the following prompt: Analyze the extent to which the macroeconomic environment in the United States impacts the supply and demand of your chosen company's product or service and assess the effects of macroeconomic conditions on your company's financial performance. Specifically, the following critical elements must be addressed:
I. Overview: Provide an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales.
II. Macroeconomic Variables For this section, you will utilize macroeconomic variables such as GDP growth, inflation, unemployment, and so on to relate trends in data to the supply and demand of your product or service. Include all calculations in an Excel file. a) Select three macroeconomic variables in the United States that impact the supply and demand of your chosen product or service. Justify your selections.
b) Interpret the trends of the three selected macroeconomic variables for the past three years. Be sure to include gathered data. Based on the trends of the three macroeconomic variables, assess how they will impact the supply and demand of your chosen product or service.
III. Macroeconomic Policies
a) Describe the current monetary and fiscal policies in the United States. Consider including how these policies affect your company and its products and services.
b) Predict how possible changes in monetary and/or fiscal policy may impact the supply and demand of your product or service.
IV. Macroeconomic Conditions and Company Performance
a) Describe the trends of two previously selected company performance variables (e.g., sales, stock pricing, net income) over the past three years. Keep in mind these are the performance variables selected in the microeconomic analysis.
b) Analyze the relationship between the two company performance variables and the three selected macroeconomic variables for the past three years using a correlation graph. Be sure to include the graph that represents the correlation.
c) Assess how the current monetary policy and fiscal policy in the United States may impact your chosen company's financial performance in the short term (six months to one year). Justify your response