Solved: Evaluate the effectiveness of the product before release, Marketing Management

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Evaluate the effectiveness of the product before release

Problem:

You are in charge of product development for a company that is releasing a new cell phone. The marketing group has hired a market research firm to evaluate the effectiveness of the product before release. They would like you to make changes to the design based on the results. How can you be sure the study is an example of good research?

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Marketing Management: Evaluate the effectiveness of the product before release

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