Evaluate the businesses of your mnc


Assignment:

Research and select apublicly traded, multi-business organization (MNC) to use as a case study forboth discussions, use a different company then before. (Cannot use Apple, Microsoft, or Walmart)

Discussion1. Where do new strategy and innovation opportunities come from?Use the organization you have selected and apply the information from yourassigned Unit 9 readings to complete the following:

• Evaluate the businesses of your MNC and how they fit on the9-cell matrix illustrated in Chapter 8 of your text.

• Explain how this MNC has created or leveraged synergies betweenits SBUs.

Yourdiscussion post should be a minimum 250 words and incorporate at least one scholarlyreference along with citations from the required readings.

Disucssion2. Using your selected MNC,evaluate how the organization manages these approaches:

• Acquisitions.

• Alliances.

• Joint Ventures.

• Partnerships.

Which approach has had the greatest successand/or failure as measured in an alliance scorecard (see Kaplan, Norton, andRugelsjoen's 2010 article)? Be sure you support your conclusions with validatedreferences.

Yourdiscussion post should be a minimum 250 words and incorporate at least one scholarlyreference along with citations from the required readings.

Articles for both discussions:

Bremmer's 2014 article, "TheNew Rules of Globalization," in Harvard Business Review

Kaplan, Norton, and Rugelsjoen's2010 article, "ManagingAlliances with the Balanced Scorecard," in Harvard Business Review,

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Microeconomics: Evaluate the businesses of your mnc
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